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Claudio Martinez-Valle  Portfolio

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CLAUDIO MARTINEZ-VALLE

Multicultural Creative | Copywriter | Bilingual

TV | Toyota Camry

To position the Camry as the most reliable car on the road, we simulated a signal lost during regular broadcast time to remind people how bad it is when things fail.

Campaign in collaboration with CONILL SAATCHI & SAATCHI

MEDIA | Toyota Camry | Live Interruptions

We had the Toyota Camry disrupt the climatic moment of the most popular TV shows LIVE.

An idea that received several awards, including a shortlist in Cannes Lions Festival.

"La Academia" Reality Show Finale Interruption
Box Match Winner Announcement Interruption

RADIO | HONDA ODYSSEY | FUN LAND

To convey why the Honda Odyssey is the perfect car for the Hispanic family, we produced a fake amusement park radio commercial. The announcer promises low prices, but when we hear the legal copy at the end, we discover all those outrageous and comedic hidden fees.

Concept: Family life is already expensive; your family car doesn’t have to.

TV | ARCO

ARCO’s national campaign.

Spots in collaboration with RPA.

“Robot” Hispanic market

"Robot" General market

“Fan” Hispanic market

DIGITAL & SOCIAL | TOYOTA

Series of digital and social assets for the launch of the first ever Toyota Corolla Cross.

Campaign in collaboration with CONILL SAATCHI & SAATCHI

“Flowers”

“Headbangers”

“Salon”

RADIO | Corona | Viejita Lucha Libre

Corona recognizes colorful, unique characters from Mexican culture, such as the sailor-mouthed old lady who always goes to a wrestling match.

AARP | SOCIAL ADS

A series of social ads to promote AARP Health Insurance targeting young Millenials.

Project in collaboration with SENSIS.

TV | Verizon | Hush

Verizon’s phone packages offer you something you always wanted all your life to speak all you want worry-free.

RADIO | UNIVERSAL STUDIOS | HALLOWEEN HORROR NIGHTS

TV | Northern California Honda Dealers

In-language spots tailored to the Hispanic market portion of the national campaign “Always With You,” from the Northern California Honda Dealers.

Spots in collaboration with BAKER STREET.

MARINELA USA

A series of social posts celebrating different holidays and cultural moments.

Project in collaboration with LA LEGIÓN

MARINELA_FATHERS.mov-low.gif
MARINELA_TWICE.mov-low.gif
PINGUINOS.png
MARINELA_HOLIDAYS.mov-low.gif
MARINELA_VERANO.png

SOCIAL POSTS | TOYOTA

Copy for a series of evergreen posts to promote Toyota’s redesigned models and trims.

Project in collaboration with Conill SAATCHI & SAATCHI

 For those who are not afraid of the spotlight. #Camry XSE #VayamosJuntos

For those who are not afraid of the spotlight. #Camry XSE #VayamosJuntos

 Bringing the style of the #CHR to your feed. #VayamosJuntos

Bringing the style of the #CHR to your feed. #VayamosJuntos

 Imagine yourself behind the wheel of a #Corolla #Hatchback #VayamosJuntos

Imagine yourself behind the wheel of a #Corolla #Hatchback #VayamosJuntos

 Some sleep. Others go out to play #Corolla Nightshade #VayamosJuntos

Some sleep. Others go out to play #Corolla Nightshade #VayamosJuntos

 Break the mold 😎 #Venza #VayamosJuntos

Break the mold 😎 #Venza #VayamosJuntos

 Hot like a habanero #Corolla Hatchback #VayamosJuntos

Hot like a habanero #Corolla Hatchback #VayamosJuntos

 Take your successful side for a ride #CAMRY XSE #VayamosJuntos

Take your successful side for a ride #CAMRY XSE #VayamosJuntos

 Anything but shy #Corolla Nightshade #VayamosJuntos

Anything but shy #Corolla Nightshade #VayamosJuntos

 *popcorn not included #Camry XSE #VayamosJuntos

*popcorn not included #Camry XSE #VayamosJuntos

RADIO | Aflac

Aflac is a great product for consumers, but explaining how it works can be challenging. So we gave voices to a series of unusual objects to help us do it in a fun way.

Project in collaboration with CONILL SAATCHI & SAATCHI.

TV | Verizon

Verizon High-Speed Internet will take consumers on a journey of amazing discoveries.

TV | AFLAC | LITTLE HELPER

RADIO | Honda - Gladiators

Honda salutes soccer players’ bravery and endurance as modern-day gladiators.

Honda - Gladiators

OOH | ARCO | POP SIGNAGE

In-language signage for Arco’s gas stations located in Hispanic neighborhoods.

Project in collaboration with RPA.

 General market headline.

General market headline.

 Hispanic market headline: Arco has quality TOP TIER gas for less. You’re welcome.

Hispanic market headline: Arco has quality TOP TIER gas for less. You’re welcome.

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TV | COFFEE-MATE

TV | Corona

Project in collaboration with CASANOVA / McCANN

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Back to Claudio Martinez-Valle Portfolio
Toyota - Airport
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TV | TOYOTA
signal_lost_THUMB.jpg
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MEDIA INTEGRATION | TOYOTA |
fun_land.png
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RADIO | HONDA
 “Robot” Hispanic market
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TV | ARCO
 “Flowers”
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DIGITAL & SOCIAL | TOYOTA
Abuelita Luchas.jpeg
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RADIO | CORONA
AARP_THUMB.png
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SOCIAL | AARP
Carlitos.jpg
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TV | VERIZON
UNIVERSAL_HORROR.png
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RADIO | UNIVERSAL STUDIOS
COCO.png
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TV | NORTHEN CALIFORNIA HONDA DEALERS
MARINELA_THUMB.jpg
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SOCIAL | MARINELA USA |
 For those who are not afraid of the spotlight. #Camry XSE #VayamosJuntos
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SOCIAL POSTS | TOYOTA
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RADIO | AFLAC
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TV | VERIZON
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TV | AFLAC
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RADIO | HONDA
OOH_ARCO_PIC.png
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OOH | ARCO
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TV | COFFEE-MATE
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TV | CORONA

Claudio Martinez-Valle | Multicultural Creative | Bilingual Copywriter